Seminars: Session Details

Session F1
Successful Business Development Tips
Time & Location 8:00AM - 9:00AM, Room 319
Dale Keep
Society for Marketing Professional Services (SMPS Hawaii)
Layton Construction Company LLC

Dale Keep will use his 24 years of sales and business development experience to reveal tips and tricks that will lead to successful business development efforts. With a focus on the building trade industry, he will walk you through the cold call process, client interactions, getting follow up appointments, and most importantly, how to build relationships of trust. He will help you know what TO say and what NOT to say when talking with a client, and even give some live demonstrations. He also will teach five important steps that will lead to winning a project. These aren’t “hard sell” techniques; Keep believes your relationship is key to your success … get to know your client and be yourself* (with a big asterisk). He has a casual and entertaining way to make these business development techniques memorable and easy to apply.

Dale Keep is immediate past-president of SMPS Hawaii (Society for Marketing Professionals), is a GCA Hawaii board member and chair of the AIA/GCA Committee. He has a degree in marketing and advertising from BYU Provo and is the business development manager at Layton Construction Company. Before moving to Hawaii over 10 years ago, Keep ran his own marketing, advertising and consulting business in Oregon.